Max Square

Company Profile and Core Values

Max Square is designed for mechanical engineers and makers Professional computing tools and information exchange platform, providing engineers in the mechanical and manufacturing industries with more efficient design and analysis tools.

Product and brand goals

• Provide mechanical and manufacturing industry Professional calculation tools
• Establish Engineer-only discussion platform
• supply Quick specification query interface

Website Status

• Membership Model: Profit from membership fees, advertising revenue and expert courses
• Parts Sales：Provide mechanical engineering related parts
• Free vs. Paid Models: Basic functions are free, advanced functions are provided to paid members

Competitive product analysis

• Kisssoft: Internationally renowned mechanical component calculation software, providing analysis and calculation before design
• Minitab: Professional statistical software, applied to experimental data and quality analysis, 90% of the world's top 500 companies are its customers
• Addmaker：Focus on supplier communication and professional knowledge sharing, and provide audio-visual courses

Market and target customers

• market segmentation：B2B、B2C、C2C
• Application Areas：Manufacturing experiments, quality analysis and calculation
• Market size：There are more than 1 million mechanical engineers in the world

Phased goals

• Via LinkedIn Precision advertising Expanding the market
• Membership target:8,000 general members, 1,400 paid members
• Paid membership fee:550 yuan/month

Financial Forecast

• Revenue: 770,000/month (550 yuan* 1,400 members)
• cost:
  • Personnel cost: 150,000/month (part-time engineers* 2, copywriter* 1)
  • Operating costs: 140,000/month (website maintenance, customer service)
  • Marketing promotion: 120,000/month
• net income: 300,000/month, annual net profit is expected to be 3.6 million
• Annualized rate of return: Executive team 43%, investors 20%

Equity Planning

• Amount of Fund Raised: 3.5 million
• Equity Distribution: Founding team 50%, executive team 30%, investment shareholders 20%
• Use of funds:
  • 1 million for Step 1 → Step 2
  • 2.5 million for Step 2 → Step 3
• Equity Value:
  • Step 1 → Step 2：1% Equity value 83,000
  • Step 2 → Step 3：1% Equity value 210,000

Partners

• Qingcheng Design(Website maintenance, design, marketing)
• Business model consultant

Team members

Eric Wei（Founder）

• Mechanical Engineer with Bachelor and Master Degrees in Mechanics
• Worked as a project engineer for one of the top 100 American companies in the world
• Responsible for the development of new manufacturing equipment for a century-old Japanese company
• Leading the development of a glass production line worth tens of millions of dollars
• Served as an institutional quality engineer for a world-class pharmaceutical delivery system company