Max Square

Company Profile and Core Values

Max Square is a professional computing tool and information exchange platform designed for mechanical engineers and makers, providing engineers in the mechanical and manufacturing industries with more efficient design and analysis tools.

Product and brand goals

• • Provides professional computing tools for the machinery and manufacturing industry

• • Establish a dedicated discussion platform for engineers

• • Provides an interface for quick specification lookup.

Website Status

• • Membership model: Profiting through membership fees, advertising revenue, and expert courses.

• • Parts sales: Providing mechanical engineering related parts

• • Free vs. Paid Model: Basic features are free, while advanced features are available to paid members.

Competitive product analysis

• • Kisssoft: An internationally renowned software for calculating mechanical components, providing pre-design analysis and calculations.

• • Minitab: Professional statistical software used for experimental data and quality analysis; 90%, one of the world's top 500 companies, are its clients.

• • Addmaker: Focusing on supplier communication and professional knowledge sharing, offering audio-visual courses.

Market and target customers

• • Market segmentation: B2B, B2C, C2C

• • Application areas: Manufacturing experiments, quality analysis calculations

• • Market size: Over 1 million mechanical engineers worldwide

Phased goals

• • Expand your market through targeted advertising on LinkedIn

• • Membership target: 8,000 general members, 1,400 paid members

• • Paid membership fee: 550 yuan/month

Financial Forecast

• • Revenue: 770,000 RMB/month (550 RMB * 1400 members)

• • cost:
    • • Personnel cost: 150,000/month (part-time engineers* 2, copywriter* 1)
    • • Operating costs: 140,000/month (website maintenance, customer service)
    • • Marketing promotion: 120,000/month

• • Net profit: 300,000 RMB/month, estimated annual net profit: 3.6 million RMB

• • Annualized rate of return: 43% for the execution team, 20% for investors.

Equity Planning

• • Fundraising amount: 3.5 million

• • Equity distribution: Founding team 50%, Executive team 30%, Investing shareholders 20%

• • Use of funds:
    • • 1 million for Step 1 → Step 2
    • • 2.5 million will be used for Step 2 → Step 3

• • Equity value:
    • • Step 1 → Step 2: 1% equity valued at 83,000
    • • Step 2 → Step 3: 1% equity valued at 210,000

Partners

• • Qingcheng Design (Website Maintenance, Design, Marketing)

• • Business model consultant

Team members

Eric Wei (Founder)

• • Mechanical Engineer with Bachelor and Master Degrees in Mechanics

• • Worked as a project engineer for one of the top 100 American companies in the world

• • Responsible for the development of new manufacturing equipment for a century-old Japanese company

• • Leading the development of a glass production line worth tens of millions of dollars

• • Served as an institutional quality engineer for a world-class pharmaceutical delivery system company